Our Advisory Team

We have great support from a set of highly experienced commercial advisors and our Game-Based Assessments are audited by some of the best minds in psychometrics.

Our Advisory Team

We have great support from a set of highly experienced commercial advisors and our Game-Based Assessments are audited by some of the best minds in psychometrics.

Our In-House Team

Academic Advisors

Adrian Furnham

Adrian Furnham, founder and director of Applied Behavioural Research Associates (ABRA), has been Professor of Psychology at University College London (UCL) since 1992 as well as the past elected President of the International Society for the Study of Individual Differences. He has authored over 1000 papers and 80 books and sits on the editorial board of a number of international journals.

Iain Coyne

Iain is a Senior Lecturer in Organisational Psychology at Loughborough University. He was previously a Council member of the International Test Commission and Senior Editor for the BPS Test Reviews. Iain is an expert in developing and validating assessment methods with experience across cultures and modes of presentation.

Commerical Advisors

Kirstie Kelly

Director of Strategic Relationships, LaunchPad.

Kirstie’s work at LaunchPad focuses on developing partnerships and relationships that showcase the positive impact tech can have on people strategy and the recruitment process.
With over 23 years experience in the HR and Hospitality sectors, Kirstie’s knowledge and expertise spans best in class Recruitment Technologies, HR Strategies, Employer Brand thinking and inclusivity.

Penny de Valk

Growth Advisor

A global business leader Penny has worked in the development space for over 20 years building high performing teams and successful businesses.
Whether as MD of the Penna Talent Practice or as CEO of the Institute of Leadership and Management she relishes the challenge of bringing business acumen to bear on the people agenda.
An experienced Chief Executive she is both a thought leader and commercial leader in the professional services and consultancy space bringing her expertise to the not for profit and private sectors alike.

Aaron Alburey

Founder of LACE Partners 

Aaron is a former HR Advisory Partner at both Accenture and Deloitte and is the Founder of LACE Partners a Behavioural Change and Technology Adoption consultancy. He is known to be energetic, collaborative and outcome focused.

Aaron is a regular external speaker on the topic of Technology Adoption and Behaviour Change, is a Fellow of the CIPD, Guild of HR Professionals member and has worked in HR for over 20 years. He has led many complex and challenging projects with clients such as, YNAP, Credit Suisse, LafargeHolcim, Zurich, Coke Cola, and BT.

Aaron’s areas of expertise range from Technology Adoption, Enterprise Collaboration, to HR transformation and HRIT Strategy

Simon Black

Managing Director of 1805.

Inspiring Leadership is the core of the business, which challenges search industry norms and spans executive search, talent insight and leadership consulting.
Previously a partner at Russell Reynolds Associates, where he worked for 12 years, Simon led the London Financial Services team, as well as globally coordinating key client executive and Board relationships across the Retail and Commercial Banking, Payment and Wealth sectors.
Simon has 16 years executive search experience and before that served in the Royal Navy, ultimately as Commanding Officer, HMS BRECON. While serving at sea, he gained an MBA, specialising in finance and strategy.